Success stories
Volkswagen Groupe France – Redefining the data architecture and strategy
November 4, 2022
In brief
- Micropole and its AWS Centre of Excellence, Lucy in the Cloud, helped Volswagen Group France redefine their data strategy, supported by an AWS MAP program (see here for details: https://aws.amazon.com/fr/migration-acceleration-program).
The challenge
In a moving and complex economical context, the automotive industry must show reactivity and agility to steer the business and make fast decisions.
New connected vehicles, which are less likely to require repair and rely on complex software, require manufacturers to adapt their business model. Building a better customer experience and optimizing the supply chain are key to maintain profits.
The new IT management of VGF wishes to define and deploy a new corporate data strategy to help the Brands of the group (Audi, Skoda, VW, Seat) address their challenges in terms of analytics, sales, and operational efficiency.
The solution and benefits
VGF asked Micropole to conduct an assessment of the current situation based on 3 transformation pillars: people, architecture and processes. After a target situation was defined, Micropole built a full roadmap and initiated the first steps of the data transformation.
A pilot was quickly deployed, to showcase the value of the cloud-based technical architecture combining a corporate layer and a self-service layer, and relying on native managed and serverless AWS services.
This approach allows users to explore data and create their own objects and business rules, for example as part of a brand-specific marketing campaign, while also providing cross-brands corporate indicators, in a compliant and secure environment.
- The proposed target architecture is depicted here under.
The benefits from the solution are numerous:
- The definition of a new data strategy involving all stakeholders (IT and Business) is the key to unlock the value of VGF’s data
- A new target organization and operating model was also proposed to leverage the possibilities of the new platform
- VGF benefitted from the funding of the AWS Migration Acceleration Program (MAP). This enabled to build strong cloud foundations, accelerate, and reduce risk, and offset the initial cost of migrations
