In brief

The challenge

  • In a moving and complex economical context, the automotive industry must show reactivity and agility to steer the business and make fast decisions.

  • New connected vehicles, which are less likely to require repair and rely on complex software, require manufacturers to adapt their business model. Building a better customer experience and optimizing the supply chain are key to maintain profits.

  • The new IT management of VGF wishes to define and deploy a new corporate data strategy to help the Brands of the group (Audi, Skoda, VW, Seat) address their challenges in terms of analytics, sales, and operational efficiency.

The solution and benefits

  • VGF asked Micropole to conduct an assessment of the current situation based on 3 transformation pillars: people, architecture and processes. After a target situation was defined, Micropole built a full roadmap and initiated the first steps of the data transformation.

  • A pilot was quickly deployed, to showcase the value of the cloud-based technical architecture combining a corporate layer and a self-service layer, and relying on native managed and serverless AWS services.

  • This approach allows users to explore data and create their own objects and business rules, for example as part of a brand-specific marketing campaign, while also providing cross-brands corporate indicators, in a compliant and secure environment.

  • The proposed target architecture is depicted here under. 

  • The benefits from the solution are numerous:

    • The definition of a new data strategy involving all stakeholders (IT and Business) is the key to unlock the value of VGF’s data

    • A new target  organization and operating model was also proposed to leverage the possibilities of the new platform
    • VGF  benefitted from the funding of the AWS Migration Acceleration Program (MAP). This enabled to build strong cloud foundations, accelerate, and reduce risk, and offset the initial cost of migrations